Premiums and Incentives...
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Customer: Sony Music.
Project 30,000 Audio Chip Catalogs
This elaborate Audio Catalog for the Motivation Show describes many ways music can be used to promote all types of products successfully—current hit music or big band music ...country music or classical music...jazz or hip-hop. In gift certificate programs or as custom CDs, or in holiday promotions. The catalog book with enclosed CD, played "Sony Music Works Anywhere You Do Business," each time it was opened.
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Customer: todocestas.com
Project 10,000 Audio Post Cards
todocestas.com, a Spanish Gift Company, uses our patented technology to permit its corporate gift-givers to record a message and have it bulk-programmed onto audio postcards that then accompany a corporate gift.
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Customer: Bob's Stores
Project: Recordable gift-card holder
We continue to explore packaging solutions and market opportunities for audio enhanced gift products. Pictured is a recordable holder for a Stored Value Gift Card. Consumer records a message to personalize their gift for the recipient.
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Mailers... |
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Customer: Sony Pictures
Project: 300 ChipCorderTM dome switch mailers
This mailer for Sony pictures was sent to OSCAR® Academy members to encourage them to vote for Spiderman for "Best Soundtrack".
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Customer: BMG Special Products Division
Project: Monthly offer mailers
BMG Special Products Division, one of two audio-enhanced monthly "offers". This oversized mailer included a pop-up graphic to enhance impact. A 10-second promotional message played when the mailer was opened.
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Customer: American Road & Transportation Builders Association
Project: 2,000 audio-mailers
Designed for the political arena, this mailer leveraged the impact of a powerful and well-known voice -- playing a quote from Ronald Reagan each time it was opened.
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Promotional Products... |
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Customer: Verizon Wireless
Project: 5,000 folding audio-phones
This project for Verizon Wireless was done in cooperation with an ad agency, The Maclyn Group. These trade-show giveaways, which played the sound of a cell phone ringing each time they were flipped open, were printed and assembled by Voice-Express in China.
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Customer:DHI Communications
Project: Change of address notice
This fun, high-impact giveaway employed light-sensitive audio units to deliver sound at exactly the right moment. The can, which contained a toy frog pursuing a toy fly, played the sound of a frog croaking each time it was opened.
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Point of Purchase Materials... |
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Customer: Gates Rubber—CarQust
Project: As a dealer incentive, dealers received a complimentary audio-enhanced counter mat for placing an order for car belts by a certain date. There was a higher than 40% response rate on this promotion. The audio contained in the mat played 3 different sounds to help diagnose engine belts in different stages of disrepair.
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Packaging... |
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Customer: Johnson and Johnson
Project: Prototype
Voice-Express regularly works with the packaging industry to explore using talking packaging to promote compliance. Shown here is a prototype contact lens dispensing package that uses an audio message to remind the user to change their contact lenses.
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