January 15, 2006
Arthur Blank & Co., Inc. Partners with Voice-Express® To Introduce the New Talking Gift Card

BOSTON (January 15, 2006) – Arthur Blank & Co. (www.arthurblank.com), the industry leader in card marketing solutions, announces a partnership with Voice-Express® to manufacture the new Talking Gift Card, an innovative gift card that lets consumers record a personal message. The Talking Gift Card contains voice chip technology that makes this more personal gift giving possible.

“There is a message behind every gift and consumers are always looking for new and better ways to express themselves. The Talking Gift Card opens a world of opportunity for retailers,” said Geoffrey Stern, Founder and CEO, Voice-Express. “Delivering personalization and customization on a mass scale are among the great challenges facing retailers today.”

The patented Talking Gift Card is a new addition to the Arthur Blank & Co. line of customizable gift cards. “We are happy to partner with Voice Express for this new product,” said Jake Jacobs, vice president of sales, Arthur Blank & Co. “Using Arthur Blank’s high-volume, state-of-the-art capabilities in concert with the innovative technology from Voice-Express, we now offer the ideal gift for someone who wants to give more than just a gift card. We are excited to offer this unique product to our client base.”

Arthur Blank & Co. and Voice Express will showcase this product during the National Retail Federation Expo, January 16-17 in New York (Arthur Blank, Booth #744; Voice Express Corp., Booth #257). Further information about The Talking Gift Card can be found by visiting www.arthurblank.com, or by calling (800) 776-7333.

About Arthur Blank:

Arthur Blank & Co., Inc., located in Boston, Massachusetts, specializes in all facets of custom printed plastic cards. Products include private label loyalty, gift, phone, credit, debit, membership, security I.D., and access cards, as well as complete card numbering and personalization. For more information, please visit www.arthurblank.com or call (800) 776-7333.

About Voice-Express®:

Voice-Express® was founded in 1997 to design, produce and market a variety of innovative sound-enhanced products and services using the Company’s patents for online/offline voice-chip recording and delivery and other proprietary technologies. Today, whether for e-commerce or for traditional retail, for enhancing the exchanging of gifts, or for adding impact to a marketing program, Voice Express is leading the way in harnessing the power of sound.