Project Description

Acxiom is a recognized leader in technology and marketing services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships.

Their challenge was conveying to prospective clients that they didn’t simply trade in data, but that there was a face, a story and a potential relationship behind every household.

We worked with Acxiom to develop an audio pinwheel that combined the raw facts with the personality and emotion of voice.

This foam-core constructed oval contained one Mask ROM audio chip with 21 different audio files and corresponding dome (push button) switches.  A separate “pinwheel” with a die-cut window was designed to rotate and expose descriptions of 21 different individuals representing 21 different demographical types.  The button to trigger the voice of each of the 21 characters was embedded under their image.