Project Description

Voice Express was asked by its long time partner; Build-A-Bear Workshop®, to develop a digitally programmed Universal Sound (UM) module. In conjunction with the development of a Digital HearMe Sound Station, the UM brings numerous business benefits by reducing the number of SKUs to be maintained, reducing time to market for new sounds and improving personalization though the record-your-own sound capabilities. Ultimately the UM and Digital HearMe Sound Station were developed to increase the attachment rate of sounds to bears.