January 16, 2006
Attention Retailers: Voice Express Corp. Introduces The Talking Gift Card

WESTPORT, Connecticut, January 16, 2006
Just as Voice-Express® gave Build-A-Bear its voice, their same technology is giving a voice to retail gift cards. In 1999, Voice-Express® partnered with Build-A-Bear Workshop® to create a voice recorder accessory for their stuffed animals – and customers snuggled up to this unique opportunity for selfexpression in a big way. Today, using Voice-Express® technology, Build-A-Bear Workshop® is listed on the New York Stock Exchange with annual revenues over $300 million and over 200 stores worldwide.

Now Voice-Express® has warmed and fuzzified the gift card business with their customer-voice recorded Talking Gift Card. Voice-Express’ innovative technology allows the customer to record up to a ten-second personal message directly onto a gift card. What may often be perceived as an impersonal gift – “I had no idea what to give you so I bought a gift card” – can now be personalized with the giftgiver’s own voice and unique message: “Hi Jessica and Mike! Congrats on the new apartment. Buy something you love. Can’t wait to see your new digs.”

And Voice-Express® has made The Talking Gift Card a cinch to use. The customer simply presses a button and speaks into the built-in microphone to record a message; re-recording is easy if necessary. The recipient just presses the play button to hear the gift-giver’s voice in remarkably high-quality sound. The recorded portion of The Talking Gift Card is detachable from the gift card piece, so, long after the shopping is done, the recorded voice lives on.

Can’t get to the store? The Talking Gift Card can be ordered online from the retailer’s website. The customer’s voice is recorded by phone or computer microphone, burned onto the gift card, and delivered right into the hands of the lucky gift-getter.

“This is essentially very cool, very high tech gift wrapping”, says Geoffrey Stern, Founder and CEO of Voice Express Corp. “Customers invest a lot of time and money to present a gift in a special way, and The Talking Gift Card helps personalize their gifts and makes them stand out”.

Voice-Express® was founded in 1997 to design, produce and market a variety of innovative, soundenhanced products and services using the Company’s patents for online/offline voice-chip recording and delivery and other proprietary technologies.

Continuing its practice of finding best-in-class partners such as Build-A-Bear Workshop®, Voice- Express® has partnered with Arthur Blank & Company to produce The Talking Gift Card. Arthur Blank & Company is the largest producer of private label plastic cards in North America. Founded in 1934, they print and personalize more than 850 million plastic cards a year.

For an online demonstration of The Talking Gift Card, go to www.voice-express.com and click on Message Maker Demo. And for a product photo, www.voice-express.com/giftcard.shtml