We were approached by Mood Entertainment (formerly Somerset Group LTD), a subsidiary of Allegro Media Group, the largest provider of specialty music sold through non-traditional retailers. Mood asked us to provide a low-cost solution to replace their permanent interactive displays the company was currently using in retail environments.
Larger retailers had asked to be provided with self-liquidating interactive players that could be shipped along with the specialty music CDs and could be disposed of after the CDs were all sold.
Challenges We Faced
The primary challenge was providing high fidelity sound appropriate for selling music CDs but at a low-cost and with high reliability.
Another challenge was the lead time. These POS display modules are relatively large in size and shipping by airfreight from the Far East was prohibitive. At the same time, the lead time from the final selection of music by the retailer, to delivery was short. Oftentimes, the customer wouldn’t know exactly which music selections needed to be programmed onto the unit until just weeks before the campaign was scheduled to ship.