
Brand Voice and Voice Assistants
Voice AssistantBrand voice is what customers see, hear, and feel when they interact with your brand. It’s the words that you chose, the way that you use them, and the emotions that they evoke. Brand voice also includes visual elements, such as a logo that’s…

Same Day Delivery Loves Personalized Gifts
PersonalizationSame day delivery and personalized gifts are the perfect couple for Valentine’s Day. Despite their differences in age, same day delivery remains young at heart. In fact, demand for the delivery of products within the same 24 hours keeps growing…

Next-Generation Voice Assistants and Customer Engagement
Voice AssistantVoice assistants are more than just user interfaces for the hands-free operation of digital devices. They interpret human speech, respond to spoken commands, and can immediately and easily provide the information that customers expect. Voice…

Introducing VoT: The Voice of Things
Voice AssistantThe Voice of Things (VoT) uses voice assistant technology to inform, engage, and delight consumers as they interact with a brand. The roots of VoT were planted a decade ago, when Apple introduced a virtual assistant called Siri that used voice…

Customer Engagement After the Sale
Media Enhanced PublishingCustomer engagement after the sale can support brand discovery, drive future purchases, and improve the user experience. Brands that build ongoing relationships with consumers can also reduce the cost of customer acquisition. According to Digital…

Emotional Marketing for Amazon Storefronts
PersonalizationEmotional marketing is an effective way to promote your Amazon listing, enhance your brand message, and increase sales through your Amazon storefront. By appealing to deeply-held feelings, this marketing technique creates a powerful connection…

Gift Giving and Emotional Marketing for Brands
PersonalizationGift giving is an enormous opportunity for brands. The size of the gift merchandise market is $1 trillion. Consumers spend $695 billion on winter holiday gifts alone. The market for business gifts is also booming and could reach $125 billion.…

Direct Marketing: An Introduction
Media Enhanced PublishingDirect marketing presents information about your company or product to a targeted group of potential buyers without the use of an intermediary. It’s different than mass marketing, which seeks to appeal to the largest number of people without…

Audio Detailing: Alternative Marketing for More Sales Appointments
Media Enhanced PublishingAudio detailing is a form of alternative marketing with demonstrated applications in the pharmaceutical industry. By using Voice Express Connect™, marketers can reach target audiences on behalf of sales representatives who are struggling to…