VoT Voice of Things 1

Introducing VoT: The Voice of Things

The Voice of Things (VoT) uses voice assistant technology to inform, engage, and delight consumers as they interact with a brand. The roots of VoT were planted a decade ago, when Apple introduced a virtual assistant called Siri that used voice…
liquor delivery use case suggestion | customer engagement after the sale

Customer Engagement After the Sale

Customer engagement after the sale can support brand discovery, drive future purchases, and improve the user experience. Brands that build ongoing relationships with consumers can also reduce the cost of customer acquisition. According to Digital…
emotional marketing

Emotional Marketing for Amazon Storefronts

Emotional marketing is an effective way to promote your Amazon listing, enhance your brand message, and increase sales through your Amazon storefront. By appealing to deeply-held feelings, this marketing technique creates a powerful connection…
gift giving

Gift Giving and Emotional Marketing for Brands

Gift giving is an enormous opportunity for brands. The size of the gift merchandise market is $1 trillion. Consumers spend $695 billion on winter holiday gifts alone. The market for business gifts is also booming and could reach $125 billion.…
direct marketing

Direct Marketing: An Introduction

Direct marketing presents information about your company or product to a targeted group of potential buyers without the use of an intermediary. It’s different than mass marketing, which seeks to appeal to the largest number of people without…
Audio Detailing

Audio Detailing: Alternative Marketing for More Sales Appointments

Audio detailing is a form of alternative marketing with demonstrated applications in the pharmaceutical industry. By using Voice Express Connect™, marketers can reach target audiences on behalf of sales representatives who are struggling to…
In-Store Audio Marketing

In-Store Audio Marketing for Sampling Music at the Point-of-Sale   

In-store audio marketing can encourage consumer engagement and influence buying decisions. When combined with music, the resulting marriage of technology and emotion is especially powerful. Point-of-sale (POS) displays for music are as old as…

Intel’s Sonic Logo Incorporated In Packaging

Project Summary Product packaging and first impressions are important. For brands like Intel whose, integrated circuits are unseen by the end-user, captivating attention and forming a good impression at points of interaction are especially…

Introducing Voice Express Connect™ – The Marketing Brochure with a built-in Voice Assistant

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Fairfield, CT, November 19, 2017 – Voice Express Corp. introduced Voice Express Connect; the first self-playing print brochure with built-in speech recognition. Voice Express has been at the forefront of providing self-playing media…