Fulfillment Challenges Become Opportunities
One of the challenges we’ve seen in specialty packaging, particular within the media industry (DVDs and CDs), has been limited lead time. A short lead time presents a number of challenges that have historically rendered traditional self-playing media impractical. New advances in NFC, Bluetooth, electromagnetic induction and our proprietary binary multiplex contact technology have changed all that. Now, an audio chip can be pre-embedded into media packaging and then programmed on-demand at the ship station. This advance in technology solves a long-standing challenge and opens up a wide range of new opportunities in packaging.