Project Description

Build-A-Bear Workshop® wanted to increase their Gift business…. especially their grab-and-go gift business.  We developed a line of four different foam-shaped recorders, each able to record a 6-second message and then play occasion/season appropriate licensed music.  Since we wanted the user to be able to demo the product in-store we included a special demo circuit which permits the prospective purchaser to record a demo message, which automatically plays one-time with the music after which it is automatically erased. Once purchased, the user pulls a tab which permits any subsequent recorded message to be saved.  Each unit came with elastic armbands so that after recording, it could be attached to the gift-bear.